16. Mr Parker Theme: Setting up the Newsletter Subscription

In this article, we will go through the process of setting up the popup newsletter subscription box using MailChimp. The Mr Parker theme contains a popup newsletter subscription box that customers will see when they enter the site.

The popup contains a cookie which remembers that the customer has visited your site and stops the popup box from being displayed on that customer's browser for another seven days.

You can enable or disable this popup from the theme editor by clicking the theme settings tab and opening the Popup section. The rest of the setup for the newsletter subscription will be dependent on what version of the Mr Parker Theme you're using.

Instructions for Mr Parker Theme Versions After Version 5

If you are using Mr Parker Version 5+, the email signup form displayed within your theme will take the customers information submitted and add it directly to the Customers section of your Shopify admin.

In the new Mr Parker 6.5+ we added more options for the design of the newsletter popup as well as the option to share a generic discount code after the customer signs up. 

You can use a background image or and image above.

Sync to Mailchimp

Then to sync these new customers from your Shopify Admin to your email newsletter list you will need to add a Shopify app. We suggest using MailChimp for your email newsletters, MailChimp offers a free account up to 2,000 subscribers and has a free Shopify app for syncing. You can download the MailChimp app at https://apps.shopify.com/mailchimp

Other apps also exist to use with your preferred email services including Constant Contact and Campaign Monitor  http://apps.shopify.com.

Instructions for Mr Parker Theme Versions Before Version 5

If you are using Mr Parker Theme with any version below five, you will need to connect your MailChimp account following these steps.

In the theme editor under the theme settings tab select Popup. Check the box marked "Enable Mailing List Popup on page load." To use the mailing list function on your site, you will need a MailChimp account.

Step 1

Go to  www.mailchimp.com and sign up or sign in if you have an account. Once you have an account go to the MailChimp dashboard and select Lists.

Step 2

Create a new list of your newsletter subscribers. Once you have created a list, click on Lists again to return to the lists overview.

Step 3

Click on your preferred list (if you have more than one). Choose Signup forms Embedded Forms Super Slim. On the bottom right you will see Copy / Paste onto your site, we only need a small part of this so copy this content and paste it into a text editor like Word or Notepad. Do not copy and paste this directly into your Shopify theme.

Step 4

On Line 9, you will see code that begins   with   <form action="      copy      the   full URL address in between the quotes (" and ") do not include the quotes, only the URL between them. If the text you have selected contains: method="post" you have copied too much.

Step 5

Once you have the correct section, return to your Newsletter section within your theme settings and paste this URL into the MailChimp List URL section. Be sure to click the save button. Your MailChimp Account is now connected!

Bonus: Control the MailChimp Thank You Page

From your Shopify admin click on Pages and create a "Thank you" page for customers to see as soon as they have subscribed to your site. This page should make customers aware that they have received an email asking them to confirm their subscription, this is part of the double opt-in process to ensure that your customers are the ones subscribing. Don't offer discount codes or any rewards here as the customer has yet to confirm their subscription!

Once you have this page ready, open it in your store and copy the URL from the web address bar at the top of your browser. Go to your MailChimp account and go to Signup forms > General Forms > look for the section titled Forms and response emails click the dropdown and choose Signup   thank   you page. Add the link to your Thank You page in the box and save. Customers will now be directed to this page once they add their email address and subscribe. 

Tip: There are other forms within this section of MailChimp that can also be redirected. It is worth taking the time to read through what these offer and customize as much content as possible to keep everything on your site consistent.

Using different email marketing providers 
If you're interested in using a different marketing app like Constant Contact, Klaviyo, Fresh-mail or Campaign monitor you will need to install an app our reach out to a developer to do the customization for you. Using a tweaks service like  Hey Carson would be advisable if you do not want to rework the theme code.